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Speakers Profile

Magdelene Lee
Magdalene has over 10 years of experience in dealing with the C-Level executives and other decision-makers in multinational corporations, marketing Singapore as the premiere investment hub in Asia. She is currently a Director with UBS AG Singapore, where Magdalene heads up the CEFS Business Development effort for Singapore and Hong Kong, when UBS introduced Corporate Employee Financial Services in APAC in 2007.

Prior to UBS, Magdalene was the Senior Vice President for Corporate Relations of an Australian wealth management firm, where her role was to help companies attract and retain the best talent, and enhance their employee-benefits systems. Previously, Magdalene was the regional manager of a SGX-listed manufacturing company, where she was the driving force behind its regional business development, looking specifically at M&A opportunities.

The bulk of Magdalene’s international experience comes from her service at the Singapore Economic Development Board (EDB), where was responsible for formulating strategies and promoting Foreign Direct Investment from leading multinational companies. At the strategic level, she planned and implemented nationwide strategies to position Singapore as a leading electronics manufacturing and software development hub. She was involved in the negotiation of international Investment Guarantee Agreements with more than 20 countries from 1997-2000, and redrafted the investment document with the Singapore Attorney-General’s Chambers in 1997, then used by the government as its standard negotiation text. At the strategic policy level, Magdalene was involved in the management and administration of the organisation’s portfolio of billion-dollar financial incentives schemes.