David is the Managing Director and Principal Coach and Trainer for Arrows with Soul and the pioneer architect, developer and chief facilitator of Arrows with Soul" a holistic Work Life Integration Program for effectiveness in work and family life. A prolific coach and thought leader; David has achieved tremendous milestones in the fields of Work Life Effectiveness & employee engagement. Arrows with Soul is the world's first comprehensive roadmap for a "heart ware orientation" to work-life effectiveness.

Testimony of thought leadership and new economy orientation, David was invited by Alliance for Work Life Progress (AWLP-USA) to present Arrows with Soul" on 3rd March 2006 at Austin, Texas, USA. David is an active member of the organization making his contributions felt on the world stage proposing an integrated approach towards work life harmony through programs and "heart ware". His philosophy and ideas for the work-life field have enthused many world-renowned experts and has resulted in numerous professional and personal partnerships with the top consultants in this field.

In January 2006, Arrows with Soul" was commissioned by the Ministry of Community Development, Youth and Sports for national proliferation to impact 10,000 public, professional organizations and 500 CEO's as a comprehensive and holistic roadmap for Personal Work Life Effectiveness.