Eugene De Villiers was born in South Africa. After many years in the Incentive Industry within South  Africa, Eugene made the move to New Zealand where he established The Extra Mile Company. A Full Service Incentive Marketing Company, The Extra Mile Company operates throughout Asia Pacific with branches in Melbourne, Sydney, Auckland and Singapore.

The Incentive business has always been a focus for Eugene De Villiers and with over 25 years in the Industry, he has been devoted to helping clients achieve their business goals by creating cost effective behavioural change programmes that utilise one or more of a range of awards including travel, merchandise, recognition and the very latest - branded cash.

Eugene has been a member of The Society of Incentive & Travel Executives (SITE) since 1989 and has held a seat on various SITE Boards collectively for 10 years. Eugene presently sits on the SITE International Board of Directors.

In Eugene's view, all incentive and loyalty programmes should be self-liquidating and absolutely unique in presentation and execution, and this is why his tailor-made solutions have been not only successful but so widely accepted as the Industry benchmark.